The difference between quick wins and long-term results lies in the quality of the initial and ongoing research. Our research evaluates both market conditions and internal capabilities, giving you the information you need to make informed decisions.
Our research emphasizes three areas: degree demand trending, occupational demand drivers and the online competitive landscape. The Keypath Education research team assists our university partners to make data-driven decisions by evaluating 20 data points, 120 critical success factors and 20 financial metrics.
Our team uses this comprehensive higher education research methodology to develop a predictive financial model. The financial model projects enrolment for each program as well as our partners’ projected operating costs and overall financial potential, ensuring long-term viability of the partnership.
We believe education research is never done, and we provide ongoing research support throughout the partnership. Our team qualifies additional program launch opportunities, conducts ongoing competitor analysis, informs quarterly and yearly marketing plans and identifies high-growth target markets.
Online Program Modeling
Together with our university partners, we design online and low residency program models that allow maximum accessibility for busy working professional students, increased enrolment velocity, and streamlined institutional costs and resources.
Market research can reveal program potential, but it’s equally important to know your institution’s ability to launch online programs. Keypath conducts on-campus interviews with your faculty and staff to analyze institutional readiness in admissions, financial aid, information technology, and other key areas.
Our team benchmarks the results of these discovery sessions with industry-standard best practices to produce a gap analysis report with recommendations. This report informs strategy, resource planning and integration between your team and ours.
10 Keys to Financial Success in Online Programs
Online degree programs can generate strong academic outcomes and expand your university's reach, but unique strategies are required to properly structure, manage and finance them. This white paper outlines key considerations for achieving success by discussing common pitfalls, industry best practices and a proven model.
Canadian Higher Education Expertise
The online higher education market in Canada is growing rapidly due to demand from nontraditional students, including adult professionals, rural populations, indigenous communities and international students. Keypath has identified significant opportunity for Canadian universities to capture this demand and extend access to their high quality degree programs by taking them online. We understand the complex challenges faced by Canadian institutions, including the unique political and cultural considerations. Our Toronto office is fully staffed to provide in-country support to our Canadian partner universities.